Branding and identity system for an imaginary museum about labels. At the museum of labels, we are forward thinking and innovative. We want to change the way people view consumerism in China.
"Made in China" is an exhibit exposes the impact of consumerism in China and how it impacts society at large. This interactive exhibition challenges the way we think about labels by having the viewer approach the posters and label them. The final deliverables include a series of interactive print posters and a exhibition booklet featuring the work of Chinese artists Biying Shi, Cao Fei and Xu Zhen.